23 February 2021

by st-Art

st-Art Breaks Down Barriers with Digital ArtShow: st-Art FACTORY

Amsterdam/Milan/Saint Moritz – The international art platform st-Art is proud to announce a new concept for art lovers all over the world. st-Art FACTORY Art Digital Show is a free and innovative, web-based art show showcasing the works of 5 emerging artists in an engaging and digital experience featuring visual portraits and live debates and interviews about the current state of the art world. The event will span over three days, with 30 minutes episodes premiering online at 18.30 CET each day, starting March 11th. The artists presented in st-Art FACTORY are Jay Kaes, Lynn Spoor, Giulia D’anna Lupo, Ladan Tofighi and Victor Bayonas.

The show is an initiative of st-Art, a platform founded by authentic and passionate art lovers with the shared vision of renewing the art market. Founder Carlo Tozzi created a team of like-minded individuals, currently based in Amsterdam, Milan, and Saint Moritz, to help achieve the goal of making the art market accessible to everyone, especially emerging artists and new art collectors. st-Art believes in mentorship and developing artists throughout their entire growth cycle. st-Art increases the awareness and appreciation of the artists through events, press articles and visibility on the st-Art website and social media. All for free.

“As the world is facing uncertain times, and we are unable to interact with each other as much as we would like to, art can be a great connector and can bring hope and positivity. That is one of the reasons we came up with the concept of st-Art FACTORY”, says Carlo Tozzi. “While people are stuck at home, we will bring them a truly innovative and unconventional artshow. Fully digital and fully committed to depicting and promoting art and artists in an entirely different way. Fun, entertaining, and most of all, accessible”.

Short-films and live segments

Instead of adopting classic interviews, each st-Art FACTORY episode features fast-paced, captivating real short-films depicting a visual portrait of one or two of the five artists, including examples and details of their work.

The show’s live portion presents members of the st-Art team, followed by intimate moments with five selected st-Art artists, where they speak their minds on art in general and what drives and inspires them. Each episode is concluded by “I don’t like Art”, a debate and constructive criticism on the current art world with st-Art founder Carlo Tozzi.


For the event, st-Art has chosen to work with VP Events. This network of creatives designs and produces high-end events and expos worldwide.
Currently, they are working on several projects for the Dubai Expo 2020. For st-Art FACTORY, they designed the concept, the visual design and produced the three episodes of the show to present st-Art vision and values and introduce to a selection of st-Art curated artists. ValentinaPomatico, executive producer, together with the director Carlo Alfano, have followed the idea of a show that offers viewers an enjoyable and ingenious way to immerse themselves in art and away from the grind of the day The viewer will immediately be met with a captivating, design-focused opening video, which sets the tone for the rest of the session. Every element of the event has been carefully constructed to create a complete experience. The visual structure of the show is enriched by both prerecorded as well as live segments featuring motion graphics.

Valentina Pomatico: “st-Art Factory will be a spectacle; rhythmic, dynamic, hypnotic, full of information, visually contemporary and attractive. Every spectator can expect to be challenged as they are fully immersed in this new experience”.

St-Art FACTORY takes place on the 11-12-13 of March, each 30-minute episode premiering at 18.30 (CET). Those attending the shows live, enjoy VIP benefits and promotions. To register for free click here.

Episodes will be available to watch at any time after the original event too.

For more information please contact: PVPR / Pieter Valk / pieter@pvpr.nl / +31 (0)6 483 53 259


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